May 16, 2019
Why video needs captions?
Research shows that only around a third of people watching video on mobile have the sound on, and about half watching from desktop.
That means most LinkedIn members will be watching your video as if it’s a silent film. Prepare accordingly by including descriptive images, explanatory infographics, and even expressive body language.
Even if your video isn’t speech heavy, adding captioning will make them more accessible.
Plus, since LinkedIn just added a captioning feature there’s no excuse for your videos to not have subtitles. Here are the two main ways to handle captions...