Sep 12, 2019
With technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same.
Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect with clients and make them want to work with you. We’re hardwired to learn, and most importantly, connect through stories.