Jan 19, 2018
When I say “WHO” you are, I mean who are you as an attorney? You know your niche, legal area of speciality, and expertise. However, I’m referring more to your style, your voice, vision and, really, your unique brand. You may have noticed that as an attorney, a law firm, you have just some competition - especially if you are practicing here in beautiful California! Ahhh, yes, that, the competition.
Here’s where you need to take a few minutes (or more) out of your busy, rapid paced day to ask yourself this question: WHAT SETS ME APART FROM OTHER ATTORNEYS? WHAT MAKES ME SPECIAL? And, the responses to these questions are key in building your unique brand, I’d argue off or online! The beauty of actually slowing down for a moment to think about this is precisely what will give you the peace of mind and balance we all seek in any profession. Once you’ve figured out WHO you are as an attorney, HOW you show up, you can make sure that you choose the right online channels, at the right time, for the right reasons to connect and engage with a very targeted and relevant audience.