Sep 21, 2018
This month we’ll take it further and explore how to re-evaluate the way to think of your legal services. You’ve heard it before, but it bears repeating - the riches really are in the niches.
So, when I see yet another attorney profile that offers every imaginable legal service area, and claims to have expertise in several legal fields, it causes confusion. Realize that when you speak to everyone, you speak to no one.
Like any other rainmaking effort, niche marketing will not bring you all the clients you can handle overnight. You must establish yourself as someone whom people in that organization, group, industry, or niche can count on as the expert to help them with their problems and guide them to achieve their goals. This takes time and consistent effort on your part.
Most lawyers will tell you that they would like to be a big fish in a big pond. Yet with more than a million practicing attorneys in the United States, this is an impractical goal to reach. Why not try to become a big fish in specific, smaller ponds? The rewards you reap will be a bigger book of business.