Feb 28, 2019
A content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules.
Just like the point of content marketing, story telling is not to so much selling...
Feb 21, 2019
The most important way to develop a keen understanding of your ideal client is of course to have conversations directly with them, and this can come from your past experiences handling their needs, or in the case of pivoting your practice in a different direction, about listening carefully online.
Social media audience...
Feb 14, 2019
No one plans to fail, but fail to plan - and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of...
Feb 8, 2019
This month will be all about content marketing - because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand there is a better, more efficient, and more meaningful way!
First, what is content marketing? It gets used and misused all the...