May 10, 2019
Since the launch of LinkedIn native video in 2017, it's clear that LinkedIn is much more than just a platform for long-form business content.
In one year since 2017 LinkedIn video posts generated more than 300 million impressions, an average of three times the engagement of text posts, and native videos are five times more likely than other content to start a conversation among LinkedIn members.
Here are my five top tips for creating compelling video content, and delivering a valuable experience for your selected audience...