Apr 5, 2018
As an attorney, you’ve devoted much of your life to get where you are today. You went to law school and spent countless hours studying. You slaved away for months preparing for the bar exam, and you passed. You’ve worked long hard hours in practice, building up your skills, knowledge, and experience. You’re highly qualified, highly educated…an expert.
Very few people have the intelligence and determination required to achieve what you’ve achieved. And for that reason, it’s easy to see why a lot of attorneys cringe at the idea of legal services becoming a commodity, but I see this happening all too often.
Here’s why I think this happens, and some lessons I’ve learned over the years to ensure my attorney clients avoid falling into the commodity trap...